The Challenge: Two Years on the Market Without Success
Nick and Nikki’s dream was to move closer to their grandchildren. They had put their stunning modern farmhouse on the market with high hopes of a quick sale. However, after two long years, their property was still sitting unsold.
They had tried everything—redecorating, changing agents, and even dropping their asking price twice—but nothing seemed to attract the right buyer. Frustrated and close to giving up, they decided to reach out to Newton & Co.
Our Approach: A Home Re-launch Strategy
At Newton & Co, we understood that the problem wasn’t the price; it was the way the home was being marketed. Instead of further reducing the asking price, we implemented our Home Re-launch Strategy—a fresh and dynamic approach designed to highlight the true value of their property and attract serious buyers.
Key Steps We Took:
✔ Professional Styling & Presentation – We worked closely with Nick and Nikki to enhance the home’s appeal, ensuring it was presented in the best possible light for potential buyers.
✔ High-Quality Photography & Videography – We introduced twilight and drone photography to showcase the property’s most striking features, including the large glazed rear extension, countryside setting, and the beautiful horses in the surrounding fields.
✔ Strategic Marketing Refresh – Rather than relying on traditional property listings alone, we used a targeted marketing campaign that reached a wider audience, including buyers actively looking for a home like theirs.
✔ Viewing Preparation Tips – We provided expert guidance on how to prepare their home for viewings, ensuring that every potential buyer left with a great impression.
The Result: A Successful Sale at the Right Price
By changing the marketing strategy rather than the price, we were able to generate new interest in the property almost immediately. Within just a few weeks of relaunching, we had secured the perfect buyer. Nick and Nikki were thrilled to finally place the SOLD sign outside their home and start planning for their exciting new chapter closer to their family.
Thinking of Selling? Let’s Get It Right from the Start
If your home isn’t selling, don’t assume the price is the problem. Like we did with Nick and Nikki, we can help you rethink your marketing approach and attract the right buyers.
📞 Call us today on
01204 329975 or ✉ Email
info@newtonco.co.uk to discuss how we can help you achieve the best results for your home sale or click below to book a Property Consultation.