May has always been one of the busiest periods in the property market, and this year buyers are still actively looking. The difference in 2026 is that they now have far more choice and that is changing how homes are being judged. For sellers, presentation, pricing and strategy matter more than ever.
Rightmove’s latest House Price Index shows average new seller asking prices increased by 0.8% in April, taking the national average to £373,971. While prices are still rising, the pace of growth is more measured than the longer-term April average of 1.2%. At the same time, the number of homes coming to market is at its highest level for this time of year in more than a decade.
In simple terms, buyers are no longer operating in a market where limited stock forces rushed decisions. With more homes available to compare, purchasers are becoming increasingly selective about value, presentation and overall condition.
That does not mean the market has slowed dramatically. Serious buyers are still moving. Rightmove reports that agreed sales in April were only 3% lower than the same period last year, despite new buyer demand sitting 7% below 2025 levels. The buyers who are active remain motivated, but they are approaching decisions more carefully and are less likely to overpay for a property that feels overpriced or poorly presented.
For sellers, this creates a market where first impressions carry significant weight. Homes that are well maintained, professionally marketed and sensibly priced are still generating strong interest. Properties that appear tired, cluttered or overly ambitious on price are often being overlooked much faster than they would have been a few years ago.
The good news is that standing out in this market does not require gimmicks or costly overhauls. Buyers are responding to homes that feel bright, cared for and move-in ready. Professional photography, thoughtful presentation, strong marketing and realistic pricing all play an important role in creating confidence from the outset.
Understanding the likely buyer also matters. A family home will appeal differently to a downsizer or a first-time buyer, and tailoring the presentation and marketing approach accordingly can make a meaningful difference. Regardless of property type, buyers want reassurance that a home represents good value and is worth both viewing and offering on.
For homeowners considering a move this spring, the opportunity is still very much there. Late spring remains one of the strongest times to launch because gardens look their best, natural light improves presentation, and many buyers are keen to make progress before summer holidays begin. The key is entering the market with a clear strategy rather than simply testing the waters.
In today’s market, successful sales are typically built around three things: accurate pricing, excellent presentation and a marketing approach that reflects current buyer behaviour rather than last year’s headlines. When those elements come together, homes continue to stand out, even in a more competitive market.
If you are considering a move in the coming months, get in touch with our team to arrange a no-obligation property valuation and tailored advice on the best way to position your home in the current market.